Whenever I change the Sales Navigator URL to LinkedIn URL I notice that I am able to connect with more people more effectively. Making these URLs simpler makes them easier to share, & more people click on them because they recognize and trust the LinkedIn domain.

For salespeople and marketers, this small change can make it easier for people to access and engage with your content. In this article, I’ll discuss: 2 ways to convert your Sales Navigator URLs to LinkedIn URLs.

1: Why Convert Sales Navigator URLs?

2: Understanding LinkedIn URLs – Public vs. Unique ID

2 Methods To Convert Sales Navigator URL to LinkedIn URL

Two Ways to Change Sales Navigator Links to Regular LinkedIn Links Let’s look at two methods to convert Sales Navigator profile links to standard LinkedIn links:

• Copy the unique ID from the link
• Use a formula in a Google Sheets spreadsheet

Manually Copy-paste the unique ID from the URL

Converting a Sales Navigator URL to a LinkedIn URL is a straightforward process. It involves copying and pasting a specific part of the Sales Navigator URL.

Step 1: Locate the Sales Navigator URL you want to convert.

Step 2: Identify the code between “lead/” and the first comma in the URL.

Step 3: Copy that code.

Step 4: Open a new browser tab or window and go to the LinkedIn website (www.linkedin.com).

Step 5: In the address bar of your browser, paste the code you copied after “www.linkedin.com/in/”.

Step 6: Press Enter, and the LinkedIn profile associated with that code will open.

By following these simple steps you can easily convert a Sales Navigator URL to a LinkedIn URL, allowing you to access the corresponding LinkedIn profile directly.

Convert Sales Navigator Company Links to LinkedIn Company Links

Converting a Sales Navigator Company URL to a LinkedIn Company URL is a straightforward process. First, locate the unique ID in the Sales Navigator URL. This ID is a series of numbers & letters that identify the specific profile or company page. Next copy this unique ID.

Then create a new URL by adding the ID after “https://www.linkedin.com/company/” for company pages or “https://www.linkedin.com/in/” for individual profiles.

This method is convenient if you only need to convert a few URLs. However, if you have a large number of URLs to convert, it can be time-consuming to do it manually.

In that case, you may need to explore automated solutions or tools to streamline the process.

2. Use a Google Sheet formula to Convert the Sales Navigator URL to a LinkedIn URL

If you have a large number of Sales Navigator website addresses (URLs) you can use a formula in a Google Sheets spreadsheet to convert them all at the same time. This formula can be copied and pasted into a cell in your spreadsheet (you may need to edit the cell reference if it’s different from the example provided).

=LEFT(SUBSTITUTE(A1,”https://www.linkedin.com/sales/people/”,”https://www.linkedin.c
om/in/”),SEARCH(“,”,SUBSTITUTE(A1,”https://www.linkedin.com/sales/people/”,”https://www.linkedin.co
m/in/”))-1)

Step #1: Make a new file using Google Sheets or Microsoft Excel. In the first column put the website addresses (URLs) from your LinkedIn Sales Navigator account.

After entering the formula in the first cell of the column copy that formula to the remaining cells in the column. To do this, click and hold the bottom-right corner of the cell with the formula, then drag it down to the last cell you want the formula to apply to. This will automatically copy the formula to all the selected cells in that column.

Why Convert Sales Navigator URLs?

Why Convert Sales Navigator URLs? Converting your LinkedIn Sales Navigator URLs offers several advantages.

• It enhances accessibility by making the URLs more user-friendly and easier to remember.
• It simplifies sharing these URLs with others, as they become more concise and straightforward.
• Converted URLs often lead to improved click-through rates as they appear more trustworthy and relevant to users.
• Converting Sales Navigator URLs allows for better integration with Customer Relationship Management (CRM) & automation tools, streamlining your workflow and data management processes.

Understanding LinkedIn URLs – Public vs. Unique ID

LinkedIn profiles have two types of URLs: public and unique IDs. The public URL is the one you see when you visit someone’s profile page. It typically includes their name and may look like this: https://www.linkedin.com/in/johnsmith. The unique ID is a long string of numbers that identifies each LinkedIn user. It’s not visible on the profile page, but it’s included in the data you export from Sales Navigator.

Knowing the difference between these URLs can be helpful when you’re working with LinkedIn data in your CRM email campaigns, or other tools. The public URL is more user-friendly, but the unique ID ensures you’re identifying the correct person, even if they change their name or other profile details.

Conclusion

There are two methods to change Sales Navigator web addresses into LinkedIn web addresses:

1. Manually copying and pasting

2. Using a formula in Google Sheets or Excel

The method you choose depends on the number of web addresses you need to convert and how frequently you need to perform this task.

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